The goal is to provide inspiring information that moves people to action
Guy Kawasaki
When I started to promote the 2019 edition of the Venice Universities’ Model European Union I thought I wanted to try something new.
Since the attention span of today audience is lower than 30 seconds, I wanted to create a content that could capture their attention in less than one minute whilst giving to the targets a reason to submit their application to our conference.
I used the online video editing software WeVideo to create different videos using the recorded materials of VeUMEU 2018 realised by the photographer Elia Vecchiatti.
I kept three words in mind:
Experience.
Emotion.
Engagement.